- How many people saw a specific ad across platforms.
- How well it performed with demos.
- The impact the ad had on the brand.
Sunday, December 11, 2011
Nielsen Ratings Measurement to Online Video
Nielsen ratings are used to measure the audience size and composition of a specific television program. Nielsen Media Research announced that they plan to apply this same system to videos streaming online. Ratings collected from a specific online video can provide the following information:
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